Today, anyone can get up in the morning and decide they are a Business Coach. The profession is unregulated with no required education, experience, licenses, or certifications. It is understandable that you want to trust your business to someone who not only knows what they are doing, but who also has the necessary education, training, experience, and credentials to be an effective Business Coach. The following will help you select your Business Coach:
In a June 6, 2018, USAToday article, Jeff Cox writes about our current labor shortage, “there are now more openings than there are workers.” He later shares, “there were just shy of 6.7 million open positions in April, “ and then, “As of April, the total workers looking and eligible for jobs fell to 6.35 million, a decrease from 6.58 million the previous month. The number fell further in May to 6.06 million.” In other words, we have a labor shortage that is growing.
Further, in the article, he shares, “Given these trends, the sluggish wage growth rate is even more perplexing,” said Cathy Barrera, chief economist at ZipRecruiter, an online employment marketplace. “If employers want to fill these 6.7 million job openings, they are either going to have to raise wages or find more clever and creative ways to recruit workers off the sidelines.”
Raising wages is something that not all businesses can do, especially direct wages. However, creating an environment where you have higher quality employees who are rewarded for increases the business achieves as a result of the efforts of the higher quality employees could be an answer that any business can do. In essence, you can create a process that eliminates any perception of a labor shortage.
Interim Managers are commonly used when a business is between leaders; when one has left and you are waiting on another. Sometimes they are used when a Key Manager is absent, and the role cannot be left as a shared responsibility among different parties. More often than not an Interim Manager performs much like an external consultant, they are highly experienced individuals who can help your company efficiently solve problems.
If those are the usual and customary times Interim Managers are used, what does that mean to your business? What are the details regarding those key uses?
Let’s be honest; you cannot operate a successful business without marketing. For most, marketing is advertising. You spend money on advertising or, you hopefully are skilled enough to find other ways of marketing that are free. Regardless, knowing where to advertise is a function of your marketing. Without this important knowledge, your marketing dollars (advertising) are disappearing down a black hole.
Commonly what I see is a business buys an ad in some media where the business operates. They are impressed by the reach that media has, they believe this will get their message in front of enough people and sales will come from that. It might work for them, most often it will not. It will not for the same reason it might, the media itself. Is it the right media for your business, the right marketing venue if you will. Advertising is expensive; you want to put your dollars where they have the greatest chance for a return.
How Do You Do That?
Many of us have seen the cycle of Start, Stop. We start an initiative, and it loses momentum then stops. Later, we do this again. Still later, again. Over time our employees lose any enthusiasm or interest in what they are doing. Ultimately this Start, Stop cycle causes disengagement of our workforce which leads to employee turnover.
Why does this happen? Why do we start things and never finish? More importantly, what can we do to change the behaviors of Start, Stop? While there are many different reasons for this, a few are: