It seems a Business Coach is born every morning. Somebody wakes up and their first thought is “I’m going to be a Business Coach.” I am aware of several of those near me and they harm an otherwise high potential growing profession.
Let’s establish first a foundation reality. Coaching is an unregulated industry. It has no standards, no license requirements, and no regulatory or governing body. It simply is. Because of this, it is imperative that when you select someone to help with your business that they have the right credentials and provide you with what is most important to your business. Be wary of those who promise results; I know of one “Coach” who promises to triple revenue, yet does nothing to measure or demonstrate how they will do that. They charge their clients a lot of money for that too. They don’t even offer a refund if the promise is not kept.
A good Business Coach is a Good Business Educator. They don’t just give you forms to complete, send you text messages multiple times a day all preceded by vague or near impossible commitments of helping drive you to success. Further, they don’t offer you better service or results by increasing their prices. While the premise of coaching is to help you find the solutions within yourself, all too often the real solution comes from you being shown, educated if you will, on how to do the things necessary to develop a successful business. This is where the Business Coach MUST be a Business Educator.