Many people confuse marketing and advertising, even those who perform these tasks for businesses. It is important that as a business owner you understand the difference. Both of these activities can help your business, however, using them interchangeably could harm your business.
Let’s define the two first:
Advertising – this is a paid promotion of your business, its products and services. It gives potential consumers an idea of what you do and where. This can happen in many different venues. For example, television, direct mail, radio, ads in newspapers or magazines. All advertising is good. However it may not be good for your specific business.
Marketing – marketing is designed to reduce the cost of sales. It is charged with bringing your business a specific number of new customers on a consistent and sustained basis.
Now right now you may be saying “what is the difference?” It is a fair question.