You just have to come up first in that Google Search. You believe that your business success is tied to that happening. That is where you want your business. EVERYONE says that you have to have good SEO to do that. You don’t know how so you find someone, some local expert who can help you become first on that search. You give them hundreds or thousands of dollars to accomplish this. After months or more, your business is the same.
That isn’t a made up story. I see it happen all the time. In fact, I’ve had clients who have, over a 2 year period, spent $12,000 or more on SEO. Many of them know that it is an acronym for Search Engine Optimization. They believe it is a form of advertising or marketing that will drive customers to their website. Those customers will, in turn, hopefully, become paying customers.
The reality is that maybe they will and maybe they won’t. For the majority of small business owners, SEO may not be an expense you need and in fact focusing your resources on SEO may not be what your business really needs.