31 Aug

The Simple Business Plan – Marketing Strategy

Your Marketing Strategy is how you’ll sell your product and services as well as to whom.  You’ll have to define your ideal customer and in doing so also identify who is not your customer.  A common marketing problem for a business is that it tries to be all things to all people.  You’ll need to develop a sharp focus on exactly who your customers are and align that with what make or provide.  This will ensure that your sales are focused on the right things resulting in more sales.

How do you accomplish this?

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29 Aug

How Do You Develop a Workforce Plan?

In our Third Article in the Workforce Planning Series we discuss how all plans have a beginning, and certainly Developing a Workforce Plan does.  How You Develop A Workforce Plan is not as simple as waking up one day and deciding. “We are going to have a workforce plan.” It requires careful thought and yes, planning to plan.  Previously I shared that there were but 6 steps in the process.  The first of those steps was Develop a Business Strategic Plan.”  Hopefully, your business has one, for, without a Strategic Plan, your Workforce Plan has limited value.  Once you have your strategic plan we get to our actual question, How Do You Develop a Workforce Plan?

It starts with an understanding…

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24 Aug

The Simple Business Plan – Mission, Vision, Values

Mission, Vision, Values.  Each of these contributes to the story of your business. The development of your mission, vision, and values will help you define your organization’s strategy, the direction it will go and become successful. If you haven’t developed your Mission, Vision, and Values your employees will not know which direction you want to go, and your customers will be confused.  Exploring each of these will help you understand their importance but also the role they play in the success of your business.

We’ll begin with Mission

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22 Aug

Why do Organizations Need Workforce Planning

In our second article in the Workforce Planning series, we discuss Why Do Organizations Need Workforce Planning?  Workforce Planning is the way highly effective leaders ensure they have a sustainable supply of the right talent, available at the right place and time, to meet their short- and long-term business objectives.  It provides them an action plan that helps meet their long-term goals to maintain long-term success. It’s an ongoing process that allows them to prepare to lead their company into the future successfully.

If your business is like many businesses, you have strategy’s in place that focuses on:

Technology,

Capital,

Brands, and so on

What you may not have is a strategy that focuses on what most businesses call their most valuable asset; your workforce.  Few businesses are as meaningful in their strategies for their most costly resource; the workforce.

What does all that mean?  Well, read on…

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17 Aug

The Simple Business Plan

Let’s be honest; business is hard.  As the old saying goes, “if it were easy, everyone would do it.”  Well, it isn’t, and it’s time we acknowledge that.  Fortunately, there are people like me who work hard to help business owners simplify the process; to help make business easier.  A key part of the business process is the Business Plan.  Often reviled, commonly misunderstood and even abhorred, having a Business Plan is important to success.  Simplifying the business plan development process is a part of what I do.  Having a  business plan affords you all of the advantages of the more common and complex one without the extensive amount of work and detail commonly used to create them.

Do you need a business plan?  Only if you want to be successful.  If you can’t plan your work and then work your plan, all you are doing is floating along.  Whether you are a startup or an existing business, a good business plan will help you be successful.

Let’s talk about business plans:

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