Your Marketing Strategy is how you’ll sell your product and services as well as to whom. You’ll have to define your ideal customer and in doing so also identify who is not your customer. A common marketing problem for a business is that it tries to be all things to all people. You’ll need to develop a sharp focus on exactly who your customers are and align that with what make or provide. This will ensure that your sales are focused on the right things resulting in more sales.
How do you accomplish this?