A new business owner was excited about realizing their dream. After a few minutes on LegalZoom, a 3-day session at their local Technical School and the advice of a great person they had met there, they started their new business.
In the first few months, they had rented an office, bigger that what they needed yes, but they intended to grow. They purchased a website from a well known local website development business and on the advice of this company commissioned a video, complete with a script and actors. Their new office needed a sign so a well established local sign company was hired to design and provide a sign for the business. Feeling the excitement as this business developed the owner signed on with a local TV station for ads. After all, they had that new video being made for their website why not use it on TV. The owner joined the local Chamber of commerce too.
They were on a roll. – Or were they?