As a business owner and also as someone who helps businesses grow, I often see very questionable actions taken on the part of business owners or presented to them. Sometimes they are rather innocuous or expensive. Sometimes a play on words without substance attracts a business owner and like a fish drawn to a lure, they strike. Thousands of dollars in worthless marketing goes out the window. I say out the window because those spending the money cannot describe or identify the slightest accurate return on those dollars. I cannot call that Return on Investment because as it turns out…it wasn’t an investment. This is very true for those who buy into the hype surrounding lead generation and the promises of many many leads for the business. In these instances, the business owner just fell for the “Lead Generation Trap”
Let’s be honest; most human beings dislike conflict. They avoid it because it makes them feel uncomfortable AND they believe it is either an affront to their authority or a sign of disharmony.
To paraphrase Gordon Gecko (Michael Douglas in the movie Wall Street), “Conflict is Good.”
Yes, Best practices are harming your business. The reasoning is simple – they are someone else’s success story and not yours. Just because another business was successful with whatever you are copying doesn’t mean you will be. This is especially true if you are using someone else Best Practice to solve your Recruiting and Retention problems. In simple point of fact, you probably won’t be. So what can you do instead of copying what someone else is doing?
We have heard it over and over. “We have to work on establishing a more engaged workforce.” “We have to get our employees more engaged” What does that mean? Let’s define Employee Engagement. Employee Engagement is nothing more than the extent the individual chooses to apply their knowledge, skills, and abilities toward an effort. I invite your attention to three words “the individual chooses.”
What does that mean?
I remember his frustration. He showed me the equipment he bought that promised to make his work easier. He showed me the software he bought that promised to make his salespeople more efficient. He was angry too. I had been referred to him because he needed help. He was angry, frustrated, and taking it out on me because everything he had purchased to help his business didn’t. His words still resonate with me, “I bought this $%*+, and nothing happened.” I knew part of the answer as to why. He bought something that he thought would make his business successful; he forgets that Success Comes From Actions and Not Things.