As a business owner and also as someone who helps businesses grow, I often see very questionable actions taken on the part of business owners or presented to them. Sometimes they are rather innocuous or expensive. Sometimes a play on words without substance attracts a business owner and like a fish drawn to a lure, they strike. Thousands of dollars in worthless marketing goes out the window. I say out the window because those spending the money cannot describe or identify the slightest accurate return on those dollars. I cannot call that Return on Investment because as it turns out…it wasn’t an investment. This is very true for those who buy into the hype surrounding lead generation and the promises of many many leads for the business. In these instances, the business owner just fell for the “Lead Generation Trap”
You’ve developed the five parts of your Simple Business Plan. You’ve talked them over, dissected and digested them. They are how you want them now. You aren’t done. You have to complete and execute your business plan. If you just complete it, you’ll be like many but not all businesses. You’ll have a business plan. If you execute the plan, you will be among those highly successful businesses that both complete and execute their business plan. Given the survival rate of businesses in the US, when you complete and execute your business plan, you can find yourself in that group of businesses with long term sustainable survival and growth.
How do you complete and execute your business plan?
People. Without People, you have no business. You can’t provide or make your services or products. Planning for your people is more than just saying, “I need people, workers, employees.” Making people part of your Simple Business Plan is a significant step in ensuring you have the right people.
Who or what are the right people?
Procrastination. It is defined in the dictionary as “the action of delaying or postponing something.”. It is a time-waster, money waster, bad idea. Many of us experience some level of procrastination on a regular if not consistent basis. In some instances, we are very good at procrastinating meaning that procrastination is harming us or our business.
So what can you do to help overcome procrastination?
Focus is our ability to concentrate on something. To devote our efforts and energy to that something. In business, we tend to focus on many things. This multi-focus approach, sometimes labeled multi-tasking, usually results in a lot of things not being done well. This doesn’t mean we should only do one thing at a time. What we must do is manage our focus, ensure that what we focus on truly matters and that it adds value. We have to ensure that the goals we set are important, that they support our strategy and that what we do achieves desired results. How do we manage our focus?