01 Dec

Employer of Choice – Just Say No!

We all see the words.  Businesses promote it as if somehow it makes them unique; “WE are an employer of choice.”  “Join us here at XYZ Company; We are an Employer of Choice.”  As if that is the only reason anyone would want to work for any company.  There are many problems with being an Employer of Choice (EOC).  To begin with, any employer can simply decide they are one.

Further, everyone seemingly is one.  There is nothing unique about being an employer of choice.  THAT is the problem; being an employer of choice does nothing for your business.

So what’s the solution?

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05 Oct

Project Management for Your Business

Like it or not we all can find ourselves leading a workplace project.  Our ability to successfully execute Project Management is key to the success of our businesses.  As a result, we must understand what it takes to successfully manage a project.  By success, I mean not only completing the project on time and within the budget but also achieve or exceed the expected results.  Given that an estimated 80% of our work time is spent on projects the development of the necessary skills to do that is important to our total success as leaders.

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15 Sep

How Do You Know?

It’s an interesting question.  How do you know?  It was a question my youngest son would ask me following my explaining something that I hoped his toddler mind could grasp.  He would nod approvingly, look at me with those big eyes and ask, “How do you know?”  I never took it as a challenge; it was a request to learn more.  So how did I know and more importantly, how do you know?

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21 Jul

Workforce Planning for Business Success

The current worker shortage has caused havoc for many businesses.  Work is being declined, and that is both stopping business growth and causing revenues to decrease.  So what is a business to do?  The answer, not without concerted effort and skill, is simple just the same.  Workforce Planning for your business can in fact not only address the shortage but also make your company more productive and profitable.

The bigger challenge is having the Knowledge, Skills, and Abilities (KSA) within your organization to go through the process.  Workforce Planning can be complex, but it doesn’t have to be.  In fact, the OPM has a simple 5-step process you can follow that can get you started.  What does that OPM 5-step process look like?

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23 Jun

Your Marketing Budget Should be Focused

Let’s be honest; you cannot operate a successful business without marketing.  For most, marketing is advertising.  You spend money on advertising or, you hopefully are skilled enough to find other ways of marketing that are free.  Regardless, knowing where to advertise is a function of your marketing.  Without this important knowledge, your marketing dollars (advertising) are disappearing down a black hole.

Commonly what I see is a business buys an ad in some media where the business operates.  They are impressed by the reach that media has, they believe this will get their message in front of enough people and sales will come from that.  It might work for them, most often it will not.  It will not for the same reason it might, the media itself.  Is it the right media for your business, the right marketing venue if you will.  Advertising is expensive; you want to put your dollars where they have the greatest chance for a return.

How Do You Do That?

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