We all see the words. Businesses promote it as if somehow it makes them unique; “WE are an employer of choice.” “Join us here at XYZ Company; We are an Employer of Choice.” As if that is the only reason anyone would want to work for any company. There are many problems with being an Employer of Choice (EOC). To begin with, any employer can simply decide they are one.
Further, everyone seemingly is one. There is nothing unique about being an employer of choice. THAT is the problem; being an employer of choice does nothing for your business.